You’ll source suppliers, lock in distribution models, and balance the overall budget for your product development. This is when you’ll push your product into production, using all of the insights you’ve learned up to this point. Having a useful and appealing product is only half the battle – now you must work out how you’re going to present it to the world. This includes positioning, messaging and packaging, if it’s needed, and consumer research plays an important role in this. Step six: positioning and packaging testing These are some of the questions you should be able to answer at the end of your prototyping and testing stage. Now you’re down to the one product you’re going to develop and market, it’s time to work out the details what will it look like? What features will it have? How will it function? Step five: product prototyping and testing Here you’ll analyse similar products and find out the potential size of your market. Combining market analysis along with your concept testing data should tell you which demographics show the highest purchase intent for your product. Once you know which of your concepts is popular with consumers, you should find out how successful it’s likely to be in the market. Now it’s time to get your ideas in front of some actual consumers.īy testing your concepts with real people, you’ll find out which ones will be worth pursuing, and which to abandon.ĭon’t worry if your preferred concept ends up getting the boot – that’s why you do testing: to find out which products will resonate with your audience. Having done your discovery work, you should have a much clearer picture of where any gaps in the market are. With this knowledge you can start coming up with new ideas and see how they compare with others. You might have a hunch about what your customers want, or perhaps you’re starting from scratch.Įither way, this is the stage in which you’ll discover what’s next on your product horizon.

You’ll want to start your NPD process by figuring out what problems you’re trying to solve.

Don’t worry – we won’t bamboozle you with too much detail about each step right now! But here’s a quick rundown to give you an idea of what your NPD process might look like. What are the different stages of the new product development process?Īt Attest we talk about the nine step NPD process. Put simply, new product development, sometimes called NPD, is the process businesses go through to bring a new or updated product or feature to market. The most successful product launches are the ones that incorporate the needs of customers from the start.Īlways-on, iterative consumer research – what we do here at Attest – is super useful for this.

New product development process